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Media Consent: Providing families privacy options

CASTLE ROCK - The Douglas County School District recently revamped its media consent form in order to make it easier for our parents to understand and to address the new realities of our more connected, digital classrooms.

Our goal is to empower schools to celebrate students' achievements and utilize innovative technology in their classrooms, while also providing parents with an ability to thoughtfully consider their privacy options.

We respect the privacy of our students

By law, we have the obligation to protect student information and privacy.

Douglas County School District Board Policy JRA/JRC and Family Educational Rights and Privacy Act (FERPA) outline these privacy protections, restricting the release of student record, specifically those that contain personally-identifiable information, such as report cards, schoolwork and images of students.

During this summer’s Express Check-In, DCSD empowered families to make informed choices about their privacy options and respects those decisions.

Our Media Consent Options
Media consent only affects the posting or broadcast of personally identifiable information about their student, including photos or videos, not the utilization of websites or tools.

Our media consent is an opt-out process. Unless a parent indicates otherwise, schools or the District may:

• Publish directory information (school photos and basic information normally included in the yearbook)
• Utilize personally identifiable information in digital media or social media on the Internet as part of their lessons
• Allow students to participate in interviews


While we intend to honor the decisions our parents make, we also want to be sure they understand the impact these decision will have.

Directory Information

Since it was primarily designed to protect students who have serious privacy concerns, when a family opts out of Directory Information, absolutely no information about a student will be published.

This means they will not be included our yearbook or other publications, such as school newsletters.

Digital Media in Lessons

We know that our innovative teachers are looking for authentic ways to connect students with their communities and technology is a great way to do that. 

The purpose of creating this option, was to provide them with clear guidance on whether students can share their work in an unsecured media environment like Twitter, YouTube or the Apple iTunes Store.

When a family opts out of Digital Media in Lessons, they will still be able to participate digitally via websites and applications, as long as their personal information is protected with a password.


Interviews, Photographs, and Recordings

We love celebrating student achievements and love to share them with our community, but we understand that due to privacy concerns, some families may choose to not allow their child to participate.

When this opt out is chosen, photos or video of a child at school will not be displayed on a school or the District’s website. Additionally, the child will not be featured, if a newspaper or TV station comes to the school.

It is important to mention that there is no expectation of privacy during school assemblies or other large school gatherings, sporting events, off-campus field trips or extracurricular activities. Privacy cannot be guaranteed in public locations.


Can a parent change their mind?

Yes.  At any time a family can work with a school registrar to update their consent preferences.

It is also possible for parents to provide permission for a specific project, while leaving their overall preferences intact. For instance, if a parent wants their child to take part in a specific interview, they may provide written or verbal confirmation of this choice to the school.

September 17, 2014 | By rmbarber | Category: Communications

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